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Pandemic, Pets, and a Fresh Perspective on Health!

Dana Humphrey
Pandemic, Pets, and a Fresh Perspective on Health!


One thing the Covid-19 pandemic hasn’t changed is society’s love for pets. With restrictions on human interaction and more people staying home, pet adoption and purchases spiked last year. The American Pet Products Association reported in its latest “COVID-19 Pulse Study” that 11.38 million U.S. households have gotten a new pet during the pandemic.

There’s no doubt that 2020 has been very challenging for many, but it’s reassuring to hear that pet ownership has not been negatively affected. Humans are embracing their animal companions more than ever before. In addition, as people are zeroing in on their own health needs, they are seeking to do the same for their pets. 

Recent research from Mintel shows that more than one-third of pet owners say they are paying more attention to their pets’ health after learning about Covid-19. Many people have made changes in their own lifestyle in order to boost their immune system and improve overall health and well-being. Similarly, pet owners have shifted their perspective on what health means for their animal companions.

COVID-19 has created a higher demand for quality pet products that benefit a pet’s health. The pet supplementation category, for instance, has been accelerating in the last few years; however, due to greater pet ownership in 2020, the supplementation market has really exploded.

InClover Research®, creators of all-natural, scientifically formulated supplements for dogs and cats, understands the importance of taking a pet’s health seriously – especially as we try to navigate life through the pandemic. 

“Optimal pet health is our mission and passion here at InClover, as well as good science,” says Founder of InClover, Rebecca Rose, “For over two decades we have thoughtfully developed our supplements using the highest quality-standards, rigorous testing and high-quality ingredients.”

InClover’s all-natural supplements for dogs and cats support the most common pet health concerns, including joint health, dental care, skin & coat, digestive comfort, and immunity. All products are made in the USA with human-quality ingredients and feature the National Animal Supplement Council’s Quality Seal. 


A few of InClover’s products include: 

BioBrilliant™: A scientifically formulated, clinically tested product to use daily as part of a dental care routine for your pet. BioBrilliant’s tasty, all-natural formula is multi-functional to freshen breath, help reduce plaque and tartar build-up and remineralize and polish teeth.

Connectin®: The only joint supplement clinically proven by independent researchers to help support both dog and cat comfort and mobility in an average of 15 days. Connectin’s patented formula nourishes the joint and its surrounding structures to support stiff, aging bodies, or help protect young & healthy joints.

Optagest®: Promotes the “good bacteria” naturally found in your pet’s intestinal tract, which encourages balanced digestion and supports immune health. Similar to all supplements offered on InClover.com, Optagest® is a scientifically formulated, clinically tested product designed to settle upset tummies, optimize nutrients in food, and support good digestion in your beloved pet!

Rebecca says, “These are most certainly stressful times for us, but it’s great to see that our perspective on health has shifted, and owners are making healthier choices for their pets. It is our hope that your peace of mind can be put at ease by providing your pet with InClover supplements!”

InClover believes that your pet is one-of-a-kind, which is why they make the only supplements scientifically designed for pets’ unique physiology, supporting better health from the inside out.  

Rebecca’s background is in women’s healthcare, where she was part of a team funded by the National Institute of Health (NIH) and Center for Disease Control (CDC) to research the secrets of a healthy immune system. Rebecca, who has a self-proclaimed obsession with her own pets, did not hesitate to bring the same world-class scientific practices to the pet industry. So, InClover Research, the first scientifically-developed pet supplement company was created and has been committed to bringing optimal health to your pets ever since. Learn more at: https://inclover.com/


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Dana Humphrey
Dana Humphrey

Dana Humphrey is a respected life coach, mentor and teacher. She ran a successful PR company for pet product manufacturers for 12 years and was a guest on TV stations across the country from NBC to CBS to ABC to Fox as "The Pet Lady @tm". She received her BS from San Diego State University in Public Relations and Political Science. After moving to New York City she has been a professor of Social Media Marketing at Baruch College and facilitator and adjunct professor of the Pet Product Marketing Program at FIT (Fashion Institute of Technology). Dana has studied bikram yoga, meditation, vippassana, Latihan, religion, spirituality, plant medicine and pets. She has also completed the NYC marathon, NYC triathlon and an Ironman. Dana was born in Canada, raised in London England and grew up in Northern California. She identifies as a global citizen and resides in Rockaway Park, on the beach in Queens in NYC.

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