About Latinista Magazine


About Us

Latinista Magazine is the destination for the Latina woman who sets the direction of her own life and lives it to its fullest and her own terms. Her point-of-view is unmistakably American, her culture is full of color, food, music, unwavering in its optimism and wide open to great things ahead.

Dee Rivera is the Founder of Latinista Magazine, and CEO of DCG Public Relations. Dee started her career in editorial magazines as a Fashion + Beauty Editor at Modern Bride Magazine, Latina Magazine, Brio, Splash and Chaos Magazine. She then rolled up her sleeves in Public Relations as a Publicist at one of New York City’s top PR firms, when she developed a “Nose for News” by pitching editorial stories, segments and tracking breaking news stories.

In 2007, Dee started DCG Public Relations, a boutique firm in NYC specializing in digital marketing +branding, including experiential curated events and focusing on lifestyle beauty and fashion brands. In the last 10 years, her company has successfully grown, working with viable brands, such as Jay Manuel Beauty, Inca Kola USA,  IMAN Cosmetics, Vera Moore Cosmetics, Glamazon Cosmetics, Jane Carter Solutions, Survive + Thrive Today Conferences,  Latinista Lifestyle Brands among many other brands.

Her team scope of work covers the fields of food, sports, beverage, health, wellness, fitness, charity, and fashion, with media placement seen on The Today Show, The Early Show, FOX News, Latina Magazine, SiriusXM, Huffington Post,Essence, NBC, Wendy Williams, , Bethany Frankel Show, Access Hollywood, Extra, The New York Times, Associated Press, The New York Daily News, The New York Post and more.