NYFW Pop Up Designer Series: SHABEEG Collection

NYFW Pop Up Designer Series: SHABEEG Collection

NYFW Pop Up Designer Series Day 2: SHABEEG Collection at COVERGIRL’s Flagship store presented by DCG Media Group and Fashion Mingle

New York, NY, February 14th– Sleepwear has become the new streetwear! No longer just for bedtime,  the look has made its way to the red carpet and beyond. Super chic satin styles and long capes with its regal flare is what designer SHABEEG brought during the pop up event.

NYFW Pop Up Designer Series: SHABEEG Collection


ShabeegCILICIA Collection

Shabeeg’s FW 19/20 collection inspiration is Cilicia, an independent principality, which later became a second Armenian kingdom when main Armenia was under foreign invasion during the end of the Middle Ages. This collection gives tribute to the monks and scribes of Cilicia who passed on to us beautifully illuminated manuscripts.

Attendees were photographed on the red carpet with NYFW models, complementary COVERGIRL makeovers and jammed to DJ Fly Girl spinning dance beats. Complimentary signature drinks by Margatricia Margarita and MonDesir Wine, non-alcoholic beverages by Uptime Energy Drinks, and appetizers from Picadely NYC were served.

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Dee Rivera
Dee Rivera, CEO of DCG Public Relations/DCG Media Group, Bringing nearly 15 years of public relations experience, working with some of the most recognizable fashion, beauty, luxury, lifestyle brands and celebrities in the world, Dee has her polished finger on the pulse of the next big trend. Ms. Rivera's background started in publishing working for magazines such as Latina, Modern Bride, Essence, Chaos LA and working with celebrity covers that included Jennifer Lopez, Eva La Rue, Rosie Perez, and a plethora of other celebrities. Dee is an expert at crafting and delivering messages from brands to the media, and consumers alike. Her company also specializes in pr, branding virtual events, digital marketing and advertising. Her experiential pop ups for brands and authors are extremely successful and have been a tool to expand brand names. She is the Founder of Latinista.com , Hamptons Fashion Week , Times Square Fashion Week, Glambition.biz among other brands. Dee also travels as a speaker for her book Glambition Knocking Down Walls In Heels and is a lifestyle expert and has been featured in WPIX11, FOX TV, NBC and Telemundo.


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