LATINISTA™ started in 2008 as a networking event for latina professional women to meet, exchange ideas and grow their business. Our first initiative was with  IMAN Cosmetics & other brands who caught the vision. We then  grew to be a Fashion event that is now a huge NYFW event 2xs a year for the last 7 years . We now present the official magazine for all Latina women to embrace.

“Welcome to Latinista.com!


Dee Rivera, CEO of DCG Public Relations,  started her career in editorial magazines as a Fashion + Beauty Editor at Modern Bride Magazine, Latina Magazine, Brio, Splash and Chaos Magazine. She then rolled up her sleeves in Public Relations as a Publicist at one of New York City’s top PR firms, when she developed a “Nose for News” by pitching editorial stories, segments and tracking breaking news stories.

In 2007, Dee started DCG Public Relations, a boutique firm in NYC specializing in digital marketing +branding, including experiential curated events and focusing on lifestyle beauty and fashion brands. In the last 10 years, her company has successfully grown, working with viable brands, such as Jay Manuel Beauty, Inca Kola USA,  IMAN Cosmetics, Vera Moore Cosmetics, Glamazon Cosmetics, Jane Carter Solutions, Survive + Thrive Today Conferences,  Latinista Lifestyle Brands among many other brands

At the same time she was building LATINISTA + Latinista Fashion Week which has grown leaps + bounds for the last 10 years..

Join the Journey and discover everything that LATINISTA.com has to offer!


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